Cross-posted from dansmolen.com:
Gerry Pike is a long time member of The Direct Marketing Association. The DMA is one of the-largest associations of marketing professionals in the world. And Pike is a current member of the group’s Board of Directors.
Like many of us who have enjoyed a long association with The DMA, Pike has grown wary.
And now, in the run up to DMA 09, the group’s annual convention and exhibit being held next week in San Diego, Calif., Pike is waging a proxy-battle.
From Pike’s email:
From: Gerry Pike, DMA Board Director
To: Dan Smolen, Dan Smolen Direct Search, LLC
www.aBetterDMA.org
Dan, your DMA colleagues have sent in their Proxy. Have you?
Dear Dan,
Many, many of our member colleagues like you have responded to my dialogue on the power of our voting proxy to bring much needed change to the DMA. Frequently I’ve been told:
That DMA has been on auto pilot for years.
That Management is just phoning it in and focusing on protecting their outsized salaries and perks – at our expense (read this) – while organizations like OMMA, AdTech, Shop.org, to name a few, have gained momentum and relevance at our cost. Read this.
That, “some things never change” so we can’t get a better DMA.
Frankly, I must accept the truth of what they say. But I won’t accept that things will never change.
Innovation, ingenuity and integrity will keep our Association out front. Our members have that in spades. What’s required for change is Management that mirrors membership. That understands it leads by following our Bylaws. That instead of telling members what to do, asks what they want done.
Here’s how giving your Proxy Vote to me will get you a members-first management again.
I will use your proxy vote to influence the management of the DMA through its Board of Directors to refocus DMA to serve its membership – i.e. you and me, first and always – and in doing so:
Bring back the Operations Councils which for so long served as the open door for DMA members to roll up their sleeves and have a hands-on involvement with their Association.
Take Management compensation that comes out of the backroom and put it back into the Boardroom, where it’s supposed to be, in order to get it in line with industry standards.
Bring value back as a benefit of DMA membership by grinding down budget-buster dues and conference fees.
If you want change NOW, act NOW! DMA’s Annual Business Meeting is just 9 days away.
USE THIS LINK to download your proxy. Sign, date and send it to me, Gerry Pike, by fax to: +1 (570) 676-5146 or scan and email to: gpike@DMSAinc.com.
Sincerely,
Gerry Pike
+1 (201) 888-9281
gpike@dmsainc.com
www.aBetterDMA.org
Read the latest media coverage & industry news on the situation.
Dan, learn how you can change your proxy, even if you have already sent it in.
In my 20+ year association with The DMA, I never ever recall a single proxy-battle. That is, until now.
I share Gerry Pike’s belief that The DMA has lost touch with its members, many of whom are fighting to stay in business or to keep a job.
Because consumers have cut back so much on their discretionary spending, this (recession) has hit the ranks of the direct marketing community especially hard. And whereas the national unemployment rate kisses 10 percent, I believe that the (real) unemployment rate amongst direct marketers may be 15 or 20 percent.
Meantime, in the past 18 months The DMA slashed headcount while boosting the compensation paid to its leader, John Greco, to nearly $1 million.
What gives? Seriously…WHAT GIVES?
This organization which prides itself on representing 10 percent of the U.S.’s gross domestic product has done little to transition its members from traditional direct marketing to interactive marketing. And as Pike writes above, “OMMA, AdTech, Shop.org, to name a few, have gained momentum and relevance at our cost.”
This past Thursday, I received a telemarketing call sponsored by The DMA. Despite correcting the phone rep repeatedly, she mispronounced my name several times (Mr. Somlen) and urged me to support The DMA’s slate of candidates by sending my proxy back to The DMA.
It was too late for The DMA; earlier last week, I sent Gerry Pike my proxy for a Better DMA.
If you have not done so already, I urge you to do the same. Send your proxy to Gerry Pike. It’s easy to do – follow the links in the letter, above.
And keep a good thought that The DMA may once again be a force in – and not the farce of – the direct marketing industry.
DMA09, The Direct Marketing Association’s annual convention and exhibit held this year in San Diego, has begun. And in its first piece of official business, The DMA’s membership elected a new Board of Directors.
