In its April 9th on-line edition, Advertising Age reports that attendees to the 2008 International Advertising Association World Congress held this week in Washington, D.C., were reminded that consumer interest in green marketing is growing fast, but at the same time consumers remain “cynical” of brands’ green claims.
David Jones, global CEO of Euro RSCG Worldwide, [...]
Archive for April 10th, 2008
IAA Speakers Tell Agency Heads: Be Green, But Be Honest
Posted in Executive Recruiting, Executive Search, Green Marketing, Sustainable Marketing on April 10, 2008 | Comments Off
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