UPDATE: Store Brands Decisions has picked up on our post.
Today, our friend Nancy Rathbun Scott at Marketing Brillo is running a new post about the mind-blowing discovery my wife and I made yesterday while shopping at our neighborhood Target store.
At the display unit nearest to the entrance, we believe we recognized the first-ever [...]
Posts Tagged ‘Corporate Social Responsibility’
Taking the Ritz out of RITZ Crackers: Downscaling a Premium Brand to Look More “Store Brand-y”
Posted in Corporate Social Responsibility, Green Marketing, tagged Corporate Social Responsibility, RITZ Crackers, store brands on July 6, 2009 | 3 Comments »
TIAA-CREF’s CSR Move: Oppose Genocide in Darfur, Cut Ties to Companies Doing Business With Sudanese Government
Posted in Corporate Social Responsibility, Green Business, sustainable business, tagged Corporate Social Responsibility, Green Business, sustainable business, TIAA-CREF on May 6, 2009 | Leave a Comment »
TIAA-CREF, the leading provider of retirement services in the academic, research, medical and cultural fields, has announced a campaign to pressure portfolio companies that maintain business relations with the Sudanese government to cease those relations or attempt to end genocide and ease suffering in Darfur. The organization plans to intensify pressure on such companies [...]
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