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Posts Tagged ‘Direct Marketing Association’

The Direct Marketing Association (The DMA) announced that its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC.
From the news release:
The prestigious AAA Awards program recognizes associations that [...]

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From the DMA’s news release:
To help direct marketers go green, DMA has created a new educational program:  the DMA Certificate in Environmentally Responsible Marketing (ERM).  Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical [...]

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