National Geographic has published results of Greendex 2009, a new study tracking worldwide consumer choice and the environment.
Among the findings, this one: since 2008, 13 out of 14 countries including Brazil, China, India, and South Korea have increased their environmentally-friendly consumer behavior while the U.S., Canada and Japan rank lowest and the nations with the least amount of [...]
Posts Tagged ‘Green Marketing’
NatGeo Publishes Results of “Greendex” Survey: Worldwide Consumers Making Greener Choices, U.S. Consumers Rank Lowest in Improvements
Posted in Green Business, Green Marketing, Sustainable Marketing, sustainable business, tagged Green Consumers, Green Marketing, Green Products, Greendex on May 18, 2009 | 1 Comment »
Grossman Marketing Group Wins Green Business Award
Posted in Green Business, Green Marketing, Sustainable Marketing, sustainable business, tagged Boston Business Journal, Green Business, Green Marketing, Grossman Marketing, sustainable business, Sustainable Marketing on April 29, 2009 | Leave a Comment »
Our friends at Grossman Marketing Group have won a green business award from Boston Business Journal. The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at the Sheraton Boston Hotel.
The company was included in the award’s “innovation” category in recognition for its trailblazing work in the green marketing and [...]
The Green Trust Gap: Green-Minded Consumers Skeptical of Green Claims
Posted in Green Marketing, tagged Green Marketing, green consumer, Green Trust Gap on March 27, 2009 | 4 Comments »
BBMG, a sustainability-focused branding and integrated marketing firm, is out with a new study which indicates that while interest in green products and services remains very high, nearly 1 out of every 4 consumers remains skeptical of the claims made by green brand marketers.
And they’ve given this disconnect a name: The Green Trust Gap.
To learn more [...]
In The News: World’s Largest Direct Mktg Trade Group Wins Award for Green Campaign
Posted in Green Business, Green Jobs, Green Marketing, Sustainable Marketing, sustainable business, tagged direct marketing, Direct Marketing Association, Green Business, Green Marketing, multi-channel marketing on March 17, 2009 | Leave a Comment »
The Direct Marketing Association (The DMA) announced that its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC.
From the news release:
The prestigious AAA Awards program recognizes associations that [...]
Ordering Online: It’s the Green Way to Go!
Posted in Green Marketing, Sustainable Marketing, green purchasing, sustainable business, tagged Buy.com, Carnegie-Mellon University, Green Business, Green Design Institute, Green Marketing, green purchasing, online shopping, Stamps.com on March 5, 2009 | 1 Comment »
A new study by the Green Design Institute at Carnegie Mellon University concludes what we have suspected all along: purchasing online is much greener than shopping at click-and-mortar stores.
From the Green Design Institute’s news release:
Using data provided by Buy.com®, the Internet Superstore™, and building on previous Green Design Institute studies, Carnegie Mellon researchers compared the [...]
In The News: Direct Marketing Assn. (The-DMA) Announces Green Marketing Professional Development Program
Posted in Green Business, Green Marketing, Sustainable Marketing, sustainable business, tagged Direct Marketing Association, Green Marketing, green marketing development program, The-DMA on October 20, 2008 | 1 Comment »
From the DMA’s news release:
To help direct marketers go green, DMA has created a new educational program: the DMA Certificate in Environmentally Responsible Marketing (ERM). Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical [...]
Going Green at the Keyboard: How Companies Can Significantly Reduce PC Power Usage
Posted in Executive Recruiting, Executive Search, Green Marketing, Sustainable Marketing, Telecommuting, tagged carbon footprint, carbon footprint reduction, Executive Recruiting, Executive Search, green business executives, Green Marketing, hiring green, Telecommuting, Verdiem, virtual office on September 6, 2008 | 1 Comment »
One of the biggest challenges for any company – even green ones – is reducing the amount of power consumed by its office computers.
The amount of power used by the typical PC is signficant: nearly 600 kilowatt hours of electricity, annually.
Concerned hiring managers we have spoken to say that the subtle and not-so-subtle reminders they send to their [...]
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